Selling to Airlines for Airports
The course is designed with the airport commercial executives in mind — the people who are in charge of developing aeronautical business and revenue.
Airports are good in identifying unserved and underserved routes, as well as to prepare their incentives packages. When it comes to attracting new airline customers most airports we talked with, admit they can do better!
This is where our “Selling to Airlines for Airports” is coming into the picture by providing unparalleled knowledge. This course will teach you how:
To identify who are you true airline candidates
To sanitise your airline candidate list
Capitalise on the airline’s aspirations from launching new routes
The new proposed route(s) will affect the airline’s operating costs and therefore influence the final decision. An area that can be turned into your advantage
Your airline contacts might be influenced by other departments within the airline
To demonstrate the real value of the route in terms of airline revenue increase or cost decrease. Surprisingly new routes can contribute to lowering the airline operating costs!
Call us today to discuss further our exciting course, and how by attending it will help you develop your routes further.
Routes Conference representation
We can represent your airport at any route conference!
Aircraft Requests Ltd provides professional route conferences representation services. If you want to save time and money and at the same time and ensure that professionals of the highest calibre will represent your company, then look no further. Call us today ad we will discuss our methodology and why it is beneficial for your airport to have us onboard.
Upon hiring us we will jointly prepare a statement of work that will include:
The airports business objectives in terms of attracting new airlines, frequencies, routes to be served, marketing incentives,
The catchment areas and competition from other airports and decide how to offer a better alternative to the targeted airlines
The identified airlines that form prospects. In this context, we may also recommend additional airlines that could be attracted to your airport
We attend conferences having scheduled our meetings on your behalf, well in advance. We present to the candidate airlines origin and destination data, and passenger growth data complemented with fare levels in order for them to decide the route financial viability. If any marketing incentives are offered we ensure that these are also promoted in the best possible way. We understand the airline business, and we help airline prospects realise the commercial benefits in flying from and to your airport
Our objective is to bring new business to your airport the soonest possible. In parallel we follow-up with all prospects
As a real sales organisation with unparalleled air transport knowledge, we have the tools to convert your airline prospects to customers!
Attracting new Airlines
Airports are in the business of attracting new airlines to fly new routes or operate flights to existing ones. They also talk with existing operators to increase frequencies and expand their network. A piecemeal fashion of these activities often leads to poor results.
Airports should follow a well-defined business plan that would clearly describe how existing and new airlines could contribute to the revenue increase.
The airport must be clear on its objectives, in terms of revenue increase, aircraft movements, passenger numbers growth and many others.
A realistic airline candidate list must be drafted. Factors like the airline business model, aircraft types, network, your airport’s position in relation to the airline’s aircraft range are just a few of the factors that will determine which airlines could populate your list.
An action plan on how to develop relations with existing and new airline customers must be formed. A list of marketing activities, including face to face meetings, airport campaigns, social media strategy, route conferences participation are just a few of them. The airport should review their marketing investment approach to ensure that is aligned with the needs of the prospective airline clients.
We at Aircraft Requests Ltd have developed a robust business plan approach that is easily tailored to the needs of your airport. With your input, we will prepare your airport’s business plan. This will be the foundation of your new business development!
Call us today for a friendly discussion and an obligation free quotation.